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Zaffo Launches the UK's first Paperless, SMS Raffle and Lottery 


  • New revenue stream for your good causes
  • Convenient and easy entry 
  • Set-up in less than 24 hours
  • Replace old, expensive and dated ways of working with our new paperless entry
  • Promote, Anytime, Anywhere 
  • Zaffo - Licensed External Lottery Manager 
  • Compliant and Secure 
  • Our online platform has issued over a million raffle and lottery tickets, working with the likes of Comic Relief, British Red Cross and Newcastle United football club, so we are experts in helping you run profitable campaigns. 



Mobile Donations, The Statistics 


  • Text donations due to be the fastest growing donation method of 2019
  • £50m estimated to be donated via text in 2019 
  • Text donation market estimated to grow 34% year on year
  • 95% of UK households have a mobile phone 
  • 37% of donors saying convenience biggest factor when giving 
  • 88% of donors say they trust charity text donations 
  • Macmillan Cancer Support raised £4.5m in a single text campaign
  • Millennials donated over £2.7 billion in 2017 - 30% of donation market 

Download a copy of the full report.

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Zaffo have integrated with Instagiv to offer a tried and tested mobile platform, which has sent over 1 million messages, helping the UK's largest charities raise Millions of pounds 


How Zaffo SMS raffle and lottery service works


For as little as £25 per month with set up in as little as 24 hours you will have:


  • £25+VAT monthly rental of keyword Eg “WIN”
  • You will receive 71% of proceeds for a new player and 75% of proceeds for a repeat player
  • Rolling monthly agreement
  • Option to add your own raffle or lottery website with Zaffo
  • £4 prize point, that can be for 1,2 or 4 tickets
  • Choose your own shortcode (e.g. WIN)
  • Entrant texts "WIN" to 72XXX 
  • SMS reply with tickets 
  • Mobile network collects Payment on entrants next bill
  • Winner notified by SMS
  • Recurring billing for lottery entries
  • Personal account manager and support every step of the way
  • Real-time reporting dashboard to analyse campaign anytime, anywhere 

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How your good cause can benefit from SMS Raffles and Lotteries 


  • New Revenue Stream 
  • Paperless - Remove Staff and Material Costs - Increase ROI 
  • Promote, Anytime, Anywhere 
  • No cash, card or sign up forms required 
  • Fast Set-Up 
  • Flexible Rolling Monthly Agreement 
  • Compliant, Secure and Scalable Campaigns 
  • Easily Re-Engage with Donors 
  • Integrate with Your Existing Supplier 

This is an amazing opportunity to create a new income for your good causes and be a part of the fastest growing donation method of 2019. 

To find out more about starting your first raffle or lottery and how our software can integrate with your existing suppliers,  Call Zaffo today on 0203 808 4332. 

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Find out more about our products

Zaffo are the market leaders in raffle and lottery software and technology. Take a look at all of our products or speak with us directly. 

Frequently Asked Questions 

You will receive 71.75% of proceeds for a new player and 75.5% for a repeat player.

Our 72000 Shortcode is for a £4 entry, which can be for 1,2 or 4 tickets

VAT exemption for all proceeds on our 72000 shortcode.

You will need a Small Society, Ancillary Remote or Remote Society lottery licence. You will also need to register with the Phone service authority, this is free.

You will need to register with our SMS fulfilment and payment partner Instagiv, We work with Instagiv, to deliver the SMS messaging part of the service, enabling Zaffo to focus on delivering compliant lottery management

Zaffo’s licensed remote gambling software provides a fully compliant solution to record remote gambling transactions and to issue tickets remotely via SMS.

Zaffo ring fences your player funds in player protection accounts as required by the 2005 Gambling Act.

We are working with the 4 major networks, BT, EE, O2 and Vodafone, with the remaining networks due to agree to the new 7200 shortcode

Only BT, EE, O2 and Vodafone are currently supported with the remaining networks due to agree to the new 72xxx shortcode.

If you want to use your own lottery shortcode our licensed remote gambling software is compatible with your current SMS Donation Supplier, subject to a light-touch integration process. The solution is integrated with Instagiv already.

Contact Zaffo to arrange your supplier's integration.

Slash your abandonment rates and increase conversion rates using an optimised SMS supporter journey.

SMS ticketing will significantly reduce your fulfilment costs to just 15 pence.

  • Easy to promote at live events, online, in print and through advertising campaigns
  • Increase conversion by avoiding the need to ask for DOB and postal address
  • Live data tracking to enable you to review and optimise current and future campaigns
  • Personal account manager to support you every step of the way
  • Re-Engage with donors for future competitions - Easy Opt in and Opt Out
  • No need for expensive, postal ticketing and associated staff costs