PBM is Paul Bird Motorsport, the collective name for Cumbrian businessman Paul Bird’s global motorsport operation which combines motorsport on both two wheels and four.
After a number of years in the World Superbike and MotoGP Championships, the team returned to the British Superbike Championship full time in 2014 and have since added more titles to their unprecedented successes.
Paul Bird Motorsport wanted a new and exciting method to raise funds during their live events. The Zaffo SMS service provided them the chance to raise vital funds for their charity of choice without the need for expensive, postal ticketing and associated staff costs.
"The PBM BeWiser Ducati BSB Race Team Owner Paul Bird has pledged to raise £50,000 for their 2019 Charity of Choice, Hospice at Home - Carlisle and North Lakeland. Our Zaffo Sales Manager, Angus Buckle, has been invaluable to us - suggesting new and exciting ways in which we can raise funds for a worthwhile cause with little outlay and minimal maintenance, allowing us to focus on the upcoming British Superbike Championship Series and our 2019 title bid." - Hannah Wilson.
SMS raffle and lottery entry offers a massive potential income stream, but it also gives you the chance to engage new and existing supporters at live events or through digital/online campaigns.
Zaffo offers the simplest SMS entry service for raffles and lotteries which is easy to promote at live events, online, in print and through advertising campaigns.
With live data tracking the team at Paul Bird Motorsport were about to review and optimise current and future campaigns as well as re-Engage with donors for future competitions with an easy Opt in and Opt Out.
Hannah Wilson, Project Manager at Paul Bird Motorsport
We worked with SHC to create a fully compliant lottery powered by Zaffo Lotto with weekly cash prizes up to an insured jackpot of £25,000 and managed player services.